Sneak A Peek At Copy Writing As A Career

Image credit: Bruce Mars, Pexels What is Copywriting? Social media marketing technique and it’s quite high paying job as well. Do you remember that we usually leave our mail ids in most of the shopping sites? Since then our inbox would be spammed with promotional mails,  few of the mails would grab our attention and we will fall prey for the item and we will go to the website and grab the item. Have you ever imagined about how those advertisements are made? A copywriter is the mastermind behind all these marketing mails who attracts the customers and makes a successful business. Basic Mantra: Speak how you feel and write how you speak Simple advertisement will give you a clear picture of what Copywriting is? The sample flyer on the left side is quite monotonous one, whereas the next one is quite unique and we will definitely fall for it because everyone relates the second with their food habit. Prerequisites for a Copywriter: Understand the nuances of Copywriting Pulse of CW in industry Types of CW Take a course and be active in following the groups in social media Create an identity and start travelling in it. Content Writing Vs Copywriting: Being a blogger I have heard about content writing is when Copy writing came to lime light I was bit confused about the variations and I guess even you must be too while reading this post. Here is a short note on how they differ, Content Writing: Journalistic kind […]

Doing what you love… Hobbies and Passion to Opportunity

Make things happen written on a notepad - Hobbies, Passion, Opportunity

Image Credit: Medium If you just work on stuff that you like and you’re passionate about, you don’t have to have a master plan with how things will play out.” – Mark Zuckerberg Not all of us are born with exceptional talents, but we do possess or acquire some special skills that makes us stand out. As kids or teenagers, we had the fire and belief that something we are good at is exciting and easy to make a living. Somewhere up the curve, in the struggle for riches and competing with the world, we trade our dreams for a high paying job and a sophisticated life. Is it too late to make a living out of your passion? Well, definitely no. Whether you are starting your career based on a hobby or adapting to it in mid stage, I believe it’s achievable coupled with fair amount of hard work. While it’s an added advantage to do something you like, it doesn’t mean it comes easy. To be a natural at something is a blessing. If one can’t make a full-fledged career out of their passion, its best to incorporate that into the job you are doing. For e.g., I have a knack for writing. Throughout my professional tenure, I was on the lookout for writing opportunities, whether it was for authoring Internal Magazines or drafting communication mails. It’s not always about the money, but the immense satisfaction I derived in doing something I love. To cherry pick my thoughts on […]

Maximise Your Productivity To Unleash Your Potential

Image of an hourglass,Caption; Maximise your productivity to unleash your potential.

Image Credit: Freeimages “Ten years from now, do you really think all the time you spent gossiping at the water cooler or sitting in some smoke -filled lunch room or watching television will count for anything ?’’ – Robin Sharma, The Monk who sold his Ferrari. As I read through the words, it set in motion a string of thoughts of the time I spent in Coffee breaks or small talks at the Pantry. Some of us take pride in the fact that we work 12 hours a day, but if it was to be measured against Productivity, will it sum up? Towards the start of my career, I had the flaw of procrastination, especially if the task did not interest me. As a result, I spent much time dreading about it than the time it would have taken to complete. Over a period of time, self-discipline taught me the virtues of Productivity. I started my morning with a to-do list, ranked in order of priority, which set the tone for a fruitful day. I learnt to mix and match, ie doing a task that I like and going onto the other which is less interesting. Also, I learnt to say “No “for multiple Coffee breaks politely, citing deadlines. Since the major part of my day was filled with meetings, I took efforts to comb through the minutest of details that might crop up, thereby avoiding the risk of meetings running behind schedule. In my experience, I have found that […]

Blogging Insights

Board reading - blogging insights

Last blog of mine (All about blogging) might have given you nuances of Blogging. If you are very serious about diving into it then this post is for you. Where to Blog? During initial days create a page of your own in a free blogging websites like Blogger, WordPress, Tumblr, Livejournal  and so on. Each one of the sites has its own unique features. Learn about it and select the right choice. How to Blog? YouTube channels give you plenty of inputs on how to create your own blog and customize it according to your needs. Blogger– https://www.youtube.com/watch?v=Qa6MQxJOqv4 WordPress- https://www.youtube.com/watch?v=3BMe5dre9M0 Tumblr= https://www.youtube.com/watch?v=f_dNxPFdzD0 LiveJournal- https://www.youtube.com/watch?v=A3owpQ7M9jM How to create a Fan Base? Despite how old you are into blogging make sure you write for other websites which accepts freelance writers to pour in thoughts. This helps you in building an audience base and enables them to trace your every move in the world of blogging. Sites that accepts guest blogging Communication is a major trump card in blogging. Once your post is live in portal, periodically address every comment or input left by the visiter.This helps you in building relationship with readers as well as gives a better understanding of the reader’s requirements. Don’t have any agenda while writing the more you make it simpler the higher would be the traffic. While writing quote some of your personal instance or mistakes that you have committed so that readers can relate it with them. How to Make Revenue? Blogging is into writing so […]

Bridging the Gap, to Make a Career Comeback

bridging the gap to make a career comeback Image of a professional woman walking over a bridge.

Image Courtesy: Dribble & BartQueen Have you taken a break in your career? Did marriage/motherhood or relocation force you to take a career sabbatical? Did the break extend longer than expected? Does the thought of joining back workforce beleaguer you? For anyone who has put the brakes on career for an extended period of time, the mere thought of getting back to work can seem overwhelming and even inconceivable. But don’t have second thoughts; read on as these tips prepare you to make a smooth transition from a career setback to comeback. Mentally prepare yourself. Extended break can give rise to self-doubts and re-entering workforce requires courage therefore first step is to build up your self-confidence. It forms the foundation of all great success and achievement. As per Lauren Zander [Life coach, author and chairperson of Handel Group] “Confidence is not a noun. It’s a verb. You have to work at it.” Keep yourself updated. Re-joining will mean adjusting to a newer and more evolved workplace and employers prefer people who are abreast with the latest trends and developments. Just because you are on a break doesn’t mean your skills have to rust. Read blogs or journals or join an online course to update skills related to your line of work. Consider an internship opportunity geared towards experienced professionals. Network. Often ignored networking is a great way to help you search for an appropriate opening or get good references that can increase your chances of getting selected in a job […]

Career Tracking, Yardstick To Achieve Excellence

Image courtesy: timeshighereducation “Anything that is measured and watched, improves” – Bob Parsons It’s true that work becomes our secondary life. Something so cherished requires constant introspection not only for the Individual, but for the Organization as well. Since ample energy, efforts and manpower is spent at work, it becomes inevitable to ensure it’s on a progressive path. While some start their careers in their respective field, some might opt for greener pastures offering better monetary compensation. Though in the beginning stages it’s reasonable to experiment, there comes a phase where settling in and constant self-evaluation becomes a must. The important aspect of Career Tracking is to be cognizant of the person’s academic proficiency, areas of expertise and then setting deterministic career goals accordingly. Having short term goals and evaluating them at regular intervals yields better results. If an individual is feeling stuck in a job that does not add value, it’s better to make a lateral move in the related field to enhance learning and experience. Also, it’s perfectly fine to take a break, sharpen one’s skills and make a comeback. In today’s era, many companies offer mentorship programs. Apart from imparting knowledge and sharing best practices, such associations do help in understanding where one’s career stands and suggests the improvements needed. If in course of time, an individual is unable to pace up with the set targets, it’s always wise to seek help from peers or mentors.Also, continuous learning ensures to bridge the skill gap and stay relevant […]

Identity Of A Woman

Image Courtesy: cloudfront.net “Women can’t have it all” said Indira Nooyi and I could not agree more with it. As a working professional who quit work to embrace motherhood full time, I have gone through moments where I have wondered, “What defines us?” Are we defined by our qualifications or positions held, or are we defined by our relationships or are we defined by our material possessions? Or are we hostage to all of these. These thoughts arise more often when people around me judge my decision not to work. Life is a journey and we are defined by the experiences that we have during this journey. Whether these experiences of life were good or bad depends on perspective. There are a lot of women I come across in situations like myself, who are not happy with their situation. Lot of working women with kids back home are not happy. Again, it’s a matter of perspective towards the choices that we make in life. For a woman staying back at home there is a whole new array of avenues to explore. Be it being active in kids’ schools, cooking, painting, writing, meditation, you name it and a newer experience is awaiting you. Every experience teaches us something in life and makes it richer and more meaningful. The fact that you are not currently in the workforce does not subtract anything from your identity except a paycheque. Not only do you have more time for yourself now, you also have time […]

Work Like A Woman

Work like a woman article. Image of two doves flying in the sky - there is no force more powerful than a woman determined to rise

Image Courtesy: freewallpapers.com How often is a woman irrespective of her age, caste or creed asked ” But you are a woman. How can you do this? Or “ Are you sure you can do this”?  Well, The answer to that question is “ Yes I am a woman, and that’s why I choose to do this”. It’s been far too long that women are still trying to break glass ceilings and are constantly answerable to the society at large. This question has not escaped the rich, famous, influential women too. Leave alone the underprivileged strata.   There are many roles that a woman essays as, a daughter, sister, wife, mother and she does so with much grace and élan. In fact, A woman is gifted with the art of multitasking and does a great job of balancing every aspect of her life. A day to day life demands physical, mental, and emotional strength to get through.  Yet, she often is made to crumble under the pressure of societal diktats. Unwritten rules that have no base or structure. It’s time to break the stereotypes of what career a woman should choose and what not. This seems to be the right time. A time to ignore and move away from anything and anyone that does not serve a higher purpose. And work towards realizing one’s own goals and dreams.   Women have shown their worth in what was thought to be  unconventional career choices. Be it cricket, Boxing or defending our […]

Get Back On Career Track

                                                                                   Image:www.collegecareerlifeplanner.com     After years of being a stay-at-home mom you’ve decided to return to work. For a variety of reasons, you may have come to the conclusion that this is the right thing to do. Most likely, the children for whom you decided to stay home are now in school full time, or grown up and no longer in need of a parent at home full-time. Regardless of why you’ve decided it’s time to resume your career, there are several issues with which you will have to deal. The first and the most important thing you will have to do is decide whether to continue in your previous career or change your career.   Should You Change Your Career?   After spending some time away from your career, you may have decided that a change is in order. Perhaps you don’t feel the career you worked in before is compatible with your new life as a parent. It could be too demanding, requiring you to work long hours or take frequent trips.   You may want a career change because you’ve discovered new interests that you would like to develop into a career. Or maybe you never really liked what you were doing before, and now you want […]

Sitting on Your Talent?

  Decisions Determine Destiny – Thomas S. Monson   All individuals have talents, things they have natural aptitude and skill in. However, individuals often times do not utilize their talents.   This waste of aptitude is not only a disservice to individuals in question, but it is a disservice to their respective communities.   Having talents and either not having an outlet to channel them, or having no desire to channel them, has far reaching consequences that affect more than the potentially talented individual.   For example, consider an individual who is exceptionally gifted in science and with proper training could become a doctor that could save many lives. However, she thinks of science as a trivial subject and pursues a career as an acrobat. This individual’s entire life will be spent training for something that is not her natural talent.   Of course, with practice this individual could become a very good acrobat, but the time and energy spent to become an acrobat is tenfold that of which she would have used had she trained to become a doctor.   This is not to say that becoming a doctor is easy, or that the world does not need acrobats. The point is that if the talent is present do not brush it to the side. Do not simply think, “oh I’m good at it, but it is not for me.” You have the talent for a reason, do not undersell its importance.   Often time’s individuals will bounce from […]