Sneak A Peek At Copy Writing As A Career

Image credit: Bruce Mars, Pexels What is Copywriting? Social media marketing technique and it’s quite high paying job as well. Do you remember that we usually leave our mail ids in most of the shopping sites? Since then our inbox would be spammed with promotional mails,  few of the mails would grab our attention and we will fall prey for the item and we will go to the website and grab the item. Have you ever imagined about how those advertisements are made? A copywriter is the mastermind behind all these marketing mails who attracts the customers and makes a successful business. Basic Mantra: Speak how you feel and write how you speak Simple advertisement will give you a clear picture of what Copywriting is? The sample flyer on the left side is quite monotonous one, whereas the next one is quite unique and we will definitely fall for it because everyone relates the second with their food habit. Prerequisites for a Copywriter: Understand the nuances of Copywriting Pulse of CW in industry Types of CW Take a course and be active in following the groups in social media Create an identity and start travelling in it. Content Writing Vs Copywriting: Being a blogger I have heard about content writing is when Copy writing came to lime light I was bit confused about the variations and I guess even you must be too while reading this post. Here is a short note on how they differ, Content Writing: Journalistic kind […]

Stress? Let’s Deal With It

Do your best! And ignore the rest to deal with Stress! Image of a lady squeezing a smiley stress ball

“Its not the load that breaks you down. It’s the way you carry it.”  – Lou Holtz Each and every one of us is very well-acquainted with the phenomenon called ‘Stress’ which either is a perpetual companion or pokes its nose periodically, making sure you go mentally haywire. You could find ways to deal with stress anywhere, right from the internet to the sound advice of a friend. They are all the same- exercise, meditation, getting enough sleep, reduce caffeine intake, giving up alcohol, quitting smoking, healthy diet and the list goes on. Do they work? Of course, they do! But, how about we do something different this time, like trying to change our mindsets a bit so that we bid farewell to this nasty part of our life trying to bite our minds off? The first step to a chilled out and stress-free life is to stop caring what other people think about you. No, this does not mean that you turn up really late to an important meeting and be all relaxed about it when you are reprimanded. It simply means “do your best and ignore the rest”. If you know that you have worked to the best of your capability, the job is well done. People – at the workplace or at home – will almost always find something to criticize, in spite of you putting your heart and soul into the job getting done. If they scoff, let them. If they demean, let them. All you have […]

Maximise Your Productivity To Unleash Your Potential

Image of an hourglass,Caption; Maximise your productivity to unleash your potential.

Image Credit: Freeimages “Ten years from now, do you really think all the time you spent gossiping at the water cooler or sitting in some smoke -filled lunch room or watching television will count for anything ?’’ – Robin Sharma, The Monk who sold his Ferrari. As I read through the words, it set in motion a string of thoughts of the time I spent in Coffee breaks or small talks at the Pantry. Some of us take pride in the fact that we work 12 hours a day, but if it was to be measured against Productivity, will it sum up? Towards the start of my career, I had the flaw of procrastination, especially if the task did not interest me. As a result, I spent much time dreading about it than the time it would have taken to complete. Over a period of time, self-discipline taught me the virtues of Productivity. I started my morning with a to-do list, ranked in order of priority, which set the tone for a fruitful day. I learnt to mix and match, ie doing a task that I like and going onto the other which is less interesting. Also, I learnt to say “No “for multiple Coffee breaks politely, citing deadlines. Since the major part of my day was filled with meetings, I took efforts to comb through the minutest of details that might crop up, thereby avoiding the risk of meetings running behind schedule. In my experience, I have found that […]

Communication made easy… follow these simple tips

Communication made easy... image of two people sitting and having an argument.

Image Courtesy: Life11 The word ‘Communication’ comes from the latin word “commūnicāre, meaning “to share”. And we have enough digital platforms to share our thoughts, opinions and messages. We do not have to express because the virtual world does it for us. Every emoticon is unique and global too. No language barrier there and no translations required. However how effective is virtual communication. Do we understand? Do we get misunderstood? Does the message reach across? Digital platforms and social media are a huge advantage but let’s accept the fact, that with virtual communication people become less expressive. Because there is lesser human connectivity and so it seems more ‘virtual’ than real. As humans we have been blessed with 5 senses…almost 6. We can most certainly use these 5 senses to communicate. And communicate for real. Here are some tips that could be helpful in making real communication.   Intention: If intentions could be heard, words would not be needed. Often people think that people can read their minds. Ohh if that was true. But one has to speak their mind. By the time the thought changes to words and is spoken, the message loses its essence. So intention to speak is important. If one has thought that a communication has to be made, one will find words to speak. Words just need to be expressed not buried.   SMS- mode: what this means is to keep the conversation short and simple. Whether it’s a presentation, board room meeting, lecture or […]

Networking

image of humans standing in a circle holding hands... networking

Image courtesy: Pixabay The animal kingdom lives in herds. I have often wondered if the animal species was born with the innate wisdom of collectivism or they realized over a period that much more could be accomplished if we stick together than leading solitary lives. In modern parlance the same trait translates to networking. A network as we understand it is a group of people bound by a common goal, interest or ideology. Technology has made us more connected than ever. Today there are networks for all genres of people-single, married, weight watchers, vegans. We all want to belong somewhere and understand that there is much to gain from collective wisdom and experience. Networking is not only for the not so well known. Even the who’s who of the world are associated with organizations/societies like the Freemasons. From US presidents and senators, to CEOs and even notable Indians like Motilal Nehru and Swami Vivekananda were reportedly members of the Freemasons. Freemason members claim that the society gives them a sense of belonging and helped shape character. However, networking does not always have to be about following the herd so to say. We are all capable of creating our own herds. One of the not so often mentioned way of creating a herd is either to develop a skill that makes you stand out or to do something notable that is acknowledged by people, that catches their attention. One example that shines out today is that of Mumbai based lawyer Afroze […]

Get over Work-life balance… Work-life integration is more realistic

Work-Life integration - image of 3 blocks reading family, play, work

Image credit: Flickr Is your mobile phone next to you as you read this? Yes? Then, chances are that you also begin and end each day by checking the emails and messages on your mobile. Checking the mobile phone for work-related emails, messages and updates all through the day (and even when you get up in the middle of the night) is the new norm. After all, it is quite impossible to meet the boss’s expectations to be ‘on top of things’ if you aren’t connected to work. So is it time to get over the idealistic concept of ‘work-life balance’? I think so. The concept of ‘Work-life balance’ puts work and life at odds with each other, each to be achieved at the expense of the other. Not being able to achieve the ideal ‘work-life balance’ makes us dissatisfied. Often, ‘work-life balance’ seems archaic in a hyper-connected, VUCA world that demands us to be integrated with work like never before. Instead, what is more realistic is – ‘work-life integration’. Because work and life co-exist. Attending official calls even after working hours is a trade-off to the flexibility of taking your kids along with you to work whenever it is required. Work-life integration provides a sense of control to handle both work and life’s various demands simultaneously. In fact, work-life integration is happening all around us. You are likely to have witnessed working parents respond to their emails as they wait to pick up their kids from school. And, the […]

Sabbatical – How to get through it…

Image of a animated aeroplane with a cloud reading Time Out! - cation: Sabbatical - How to get through it

Image Courtesy: WikiHow. Gauri a software developer, playing a key role in the design, installation, testing and maintenance of software systems in high pressure situations, at times clocking over 50 hours a week. She felt stuck in a rut grappling with exhaustion and discontentment. After wondering for months if while trying to make a career did she forget to make a life for herself, she finally took a break. Priya loved her job as a web designer, coding and modifying websites, from layout to function meeting client expectations. She became a mother last year and in absence of dependable support called it quits and became a stay at home mom. Different circumstances leading to similar situation, a break from work aka ‘sabbatical’. What is a sabbatical? Traditionally, a sabbatical involves a break from work for a mutually agreed-upon time frame between employee and employer. But a sabbatical isn’t always traditional. Only a handful of companies in India actually encourage and endorse the concept of taking a break. A person may take a sabbatical on feeling burnt-out or disgruntled at work but more often than not women are coerced into taking a break as a result of familial or motherhood responsibilities. Myths related to a sabbatical once you take a break it is improbable to get a job back. companies frown upon the gap seen in your resume taking a sabbatical equals to missing the bus and you can never catch up once you take a break you lose touch These […]

Who told you more work is more productivity?

Caption Productivity - Time, Work, Health , Rest

Well, simply speaking- productivity is the result or output. But it’s a little more than result, its efficiency of result. Who told you, more work is more productivity? Productivity has many factors associated with it. Work is just one dimension to look at productivity. In fact we should consider many more aspects to productivity. Prudence of Time: Time and Tide waits for no man. Time is always hooked with productivity. Timely delivery is the key aspect to sustain any business. Hence it’s wise to be aware of time management. “Do, Delegate, Delay”- are essential elements of time management. Prioritize the job and do it right away. If you can’t do it then delegate it and get it done. In fact Dale Carnegie once said-“Those who don’t learn to delegate die young” .That simply summons the importance of delegation. Also say, if you cannot get many things done at a time, we can of course wait a little i.e. delay job and better concentrate on job at hand. Prudence of Work: The basis of the elements of time is Priority and Perfection. Always know what is important at the moment.  Higher the priority, earlier the chore needs your attention. But how much should it be done depends on the level of perfection expected. This level of perfection should be smartly decided. Always remember – Feed the Eagles and Starve the Turkeys. Not all chores require 100% perfection. In fact think on who decides standards of perfection. Always limit perfection based on […]

A life not so extra-ordinary may not necessarily be an unfulfilled one…

Image of happy family - Life is All About Balance

Image Courtesy: Freepik About a decade ago, I was happily living my life in Bangalore. The city has everything that a 20 something could ask for. Moving from Mumbai, the city was much more affordable, it has a cosmopolitan outlook, lot of places to hang out and the city was safer for women than say Delhi. Yes, I was not growing professionally but other than that life was as happy as it could be. I was at peace with myself and my surroundings. To top it all I had a lovely apartment with a balcony overlooking a beautiful garden and a swimming pool. A Mumbaikar can not ask for more. Just as I was thanking the Gods above for the life I was living, the Gods played a cruel joke and sent across a job offer from London. Everything about the London based job was exactly what I was looking for: reputed organization, global role, growth and opportunity to be trained and to work with the best. However, those were only the pros, the cons were going away from friends and family, living in a city with one of the highest cost of living in the world, a place where you will always be an immigrant and a culture that you have to make an effort to get used to. When we are young we don’t necessarily understand the importance of the cushion of family (immediate and extended) and close friends in our life. We assume we can take everything […]

Stop Second-Guessing Your Decision of Taking a Career Break

On a career break? Stop second guessing your decision. Image of a woman unable to make up her mind

Image Courtesy: globomax.hu If I were to interview you and ask ‘Describe what you went through when you took a career break to take care of your child?’ Where would you start? Do you start with how your ambitions got axed due to factors beyond your control? Or how you miss talking about your field of work with an adult? Or why you even bothered to study so much when eventually you had to give up everything you ever worked so hard for? OR Do you start with how meaningfully you have impacted the lives of your kid(s)? Or how you have been able to provide your kid(s) a strong foundation and inculcate in them the right values for life? Or how you have been able and willing to forgo your career to give them your best personal care and quality time? You may probably respond with a jumble of these. And rightly so, since women give up a significant career or the prospect of having one when they quit in order to take care of kids or family. Let’s face it – we belong to a generation that is bogged by opportunities and the abounding choices only make our decisions tougher. We are educated enough to dream and pursue ambitions, yet many of us voluntarily take a step back to be able to nurture a growing child to our satisfaction. This paradox of choice is bound to plague us. What we need to do is acknowledge that these feeling […]