Location : Gurgaon, Banaglore

EXPERIENCE
• 9-12 years of working experience in data analytics, with a marketing team on campaign planning, campaign analytics or business analytics
• Working with a marketing team on campaign planning, campaign analytics or business analytics
• Experience in various marketing analytics models such as Market Mix Modeling, Attribution Modelling, visitor behavior analysis and customer sentiment analysis.
• Experienced in Marketing Performance analysis i.e. data aggregation (leveraging marketing & click-stream API’s, data cleaning & transformation), analysis & segmentation, targeting & integration and advanced analytics (lead scoring, churn analysis, lifetime value analysis, clustering, regression, forecasting etc.).
• Experience of working on R/Python to run statistical analysis.
• Flexibility; able to change priorities quickly and deliver simultaneously across projects of
different priorities, pace
• Excellent communication skills and ability to communicate complex ideas simply.
• Proven technical knowledge of digital testing technologies and demonstrable passion for its
applications to enhance customer experience and drive revenues
• Experience working on cloud data platforms
• Exposure to CDP and/or DMP platforms and hands-on experience of integrating digital
data with these platforms is a must
• Proven experience of testing, both A/B and MVT using tools such as Maxymiser, Adobe
Target, Google Web Optimizer, Qubit Deliver