Overview of the work: Research, analyze, and provide competitive marketing intelligence and competitive marketing strategy and plan to APJC team. This would include: 1) Competitive marketing intelligence: Marketing strategy and actions of competitors in APJC 2) Cisco marketing strategy and actions against these competitors 3) Proposed targeted campaigns at competitive customers 4) Digital awareness to hijack competitor’s moments that matter 5) Metrics of success: $ in win back deals, # of competitive win back, increase wallet share in acquire accounts, increase market share at expense of key competitors. Minimum Requirements: (“Must have” Qualifications) 1. IT background and networking knowledge to understand competitors’ marketing message 2. Digital and social media marketing knowledge to research on competitors’ digital strategy and actions. 3. Experience in research, product marketing and/or product management experience in IT industry.
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