Senior Campaign Developer

Job Description
A Senior Professional Campaign Developer is responsible for development, implementation, and execution of personalized marketing campaigns. Ability to work on campaign optimizations, analysis, workflow, journeys and act as consultant for the tool technologies and marketing automation solutions.
•    Successfully lead, execute the design and development of marketing automation campaigns.
•    Implement tracking and analytics solutions to measure the effectiveness of marketing campaigns and customer engagement.
•    Collaborate with marketing stakeholders to gather requirements and translate business needs into technical solutions. 
•    Design and implement complex marketing campaigns via various digital channels. Conduct code reviews and ensure adherence to best practices and coding standards. Configure and optimize dynamic content personalization, data manipulation, and integration with external systems. 
•    Implement audience segmentation strategies based on customer demographics, behaviors, and engagement metrics to improve marketing effectiveness.
•    Develop custom reporting and dashboards within tool and integrated analytics platforms.

Required Technical Skills

•    Experience in technology integrations with Marketing technologies (AJO, ACC, AEP)
•    1 years minimum of experience with AJO platform and more than 4 years working on Campaign implementations or manage project.
•    Hands on experience on the Adobe Campaign tool is an added advantage
•    3+ years of SQL development experience including.
•    3+ years of scripting/programming experience (JavaScript preferred)
•    1+ years of experience in cross channel marketing campaign delivery, like Push Notifications, In-App deliveries
•    Knowledge of CRM and/or marketing applications and processes is a plus.
•    Knowledge of basic marketing concepts such as Campaign RoI metrics and KRAs

Qualification 
•    4-year college degree in a technical field or equivalent
•    Adobe campaign related certification is must.