Sneak A Peek At Copy Writing As A Career

Image credit: Bruce Mars, Pexels What is Copywriting? Social media marketing technique and it’s quite high paying job as well. Do you remember that we usually leave our mail ids in most of the shopping sites? Since then our inbox would be spammed with promotional mails,  few of the mails would grab our attention and we will fall prey for the item and we will go to the website and grab the item. Have you ever imagined about how those advertisements are made? A copywriter is the mastermind behind all these marketing mails who attracts the customers and makes a successful business. Basic Mantra: Speak how you feel and write how you speak Simple advertisement will give you a clear picture of what Copywriting is? The sample flyer on the left side is quite monotonous one, whereas the next one is quite unique and we will definitely fall for it because everyone relates the second with their food habit. Prerequisites for a Copywriter: Understand the nuances of Copywriting Pulse of CW in industry Types of CW Take a course and be active in following the groups in social media Create an identity and start travelling in it. Content Writing Vs Copywriting: Being a blogger I have heard about content writing is when Copy writing came to lime light I was bit confused about the variations and I guess even you must be too while reading this post. Here is a short note on how they differ, Content Writing: Journalistic kind […]

Doing what you love… Hobbies and Passion to Opportunity

Make things happen written on a notepad - Hobbies, Passion, Opportunity

Image Credit: Medium If you just work on stuff that you like and you’re passionate about, you don’t have to have a master plan with how things will play out.” – Mark Zuckerberg Not all of us are born with exceptional talents, but we do possess or acquire some special skills that makes us stand out. As kids or teenagers, we had the fire and belief that something we are good at is exciting and easy to make a living. Somewhere up the curve, in the struggle for riches and competing with the world, we trade our dreams for a high paying job and a sophisticated life. Is it too late to make a living out of your passion? Well, definitely no. Whether you are starting your career based on a hobby or adapting to it in mid stage, I believe it’s achievable coupled with fair amount of hard work. While it’s an added advantage to do something you like, it doesn’t mean it comes easy. To be a natural at something is a blessing. If one can’t make a full-fledged career out of their passion, its best to incorporate that into the job you are doing. For e.g., I have a knack for writing. Throughout my professional tenure, I was on the lookout for writing opportunities, whether it was for authoring Internal Magazines or drafting communication mails. It’s not always about the money, but the immense satisfaction I derived in doing something I love. To cherry pick my thoughts on […]

Stress? Let’s Deal With It

Do your best! And ignore the rest to deal with Stress! Image of a lady squeezing a smiley stress ball

“Its not the load that breaks you down. It’s the way you carry it.”  – Lou Holtz Each and every one of us is very well-acquainted with the phenomenon called ‘Stress’ which either is a perpetual companion or pokes its nose periodically, making sure you go mentally haywire. You could find ways to deal with stress anywhere, right from the internet to the sound advice of a friend. They are all the same- exercise, meditation, getting enough sleep, reduce caffeine intake, giving up alcohol, quitting smoking, healthy diet and the list goes on. Do they work? Of course, they do! But, how about we do something different this time, like trying to change our mindsets a bit so that we bid farewell to this nasty part of our life trying to bite our minds off? The first step to a chilled out and stress-free life is to stop caring what other people think about you. No, this does not mean that you turn up really late to an important meeting and be all relaxed about it when you are reprimanded. It simply means “do your best and ignore the rest”. If you know that you have worked to the best of your capability, the job is well done. People – at the workplace or at home – will almost always find something to criticize, in spite of you putting your heart and soul into the job getting done. If they scoff, let them. If they demean, let them. All you have […]

Alternative Career – 3 Tips To Help You Find Your Big Idea

Alternative careers - Image of 4 bulbs and one glowing bulb.... What's Your Big Idea

Image credit: Freepik All our dreams can come true, if we have the courage to pursue them. – Walt Disney I still remember this incident which happened few years back, I was single then and one of my colleagues questioned me about my vision for the upcoming years. I smiled and replied him back that I wouldn’t be a part of any MNC and I would land up in some other work which will quench my thirst of being creative. Then he popped up his next question “So you are planning to quit and stay at home or do you have any other plans?” My vision was clear but I had no answers for what’s next? I worked till I availed my maternity break and I broke my relationship with corporate once my leave got exhausted. Friends and well wishers called me often to lift my spirit of getting back to work. I made few attempts to get any work at home projects but I failed to meet the employer’s expectations. At a moment I felt an internal pressure of losing all my confidence. My life changed completely in next following months and my daughter kept me busy around the clock because I was her only care taker. I wonder how fortunate daily waged women are. Despite the low salary she has a liberty to carry her kids to her work place and she can manage both of her roles (worker & mother) with so much grace and no guilt […]

Maximise Your Productivity To Unleash Your Potential

Image of an hourglass,Caption; Maximise your productivity to unleash your potential.

Image Credit: Freeimages “Ten years from now, do you really think all the time you spent gossiping at the water cooler or sitting in some smoke -filled lunch room or watching television will count for anything ?’’ – Robin Sharma, The Monk who sold his Ferrari. As I read through the words, it set in motion a string of thoughts of the time I spent in Coffee breaks or small talks at the Pantry. Some of us take pride in the fact that we work 12 hours a day, but if it was to be measured against Productivity, will it sum up? Towards the start of my career, I had the flaw of procrastination, especially if the task did not interest me. As a result, I spent much time dreading about it than the time it would have taken to complete. Over a period of time, self-discipline taught me the virtues of Productivity. I started my morning with a to-do list, ranked in order of priority, which set the tone for a fruitful day. I learnt to mix and match, ie doing a task that I like and going onto the other which is less interesting. Also, I learnt to say “No “for multiple Coffee breaks politely, citing deadlines. Since the major part of my day was filled with meetings, I took efforts to comb through the minutest of details that might crop up, thereby avoiding the risk of meetings running behind schedule. In my experience, I have found that […]

How involved are you in your financial planning?

Financial Planning, Image of a clock and plants growing over coins

Image credit: Pixabay Have you read Sheryl Sandberg’s ‘Lean In’? In her book, the COO of Facebook, Sheryl, mentions that the division of chores at her household was traditional. Her (late) husband Dave Goldberg would handle the bills and the finances and Sheryl would take care of the kids’ activities, food and, the birthday parties etc. Dave was at that time the CEO of Survey Monkey and Sheryl is still the COO of Facebook. I for one was relieved to note that it was a traditional model they followed – he handled the bills and finance while she handled the other stuff. Because it reflected mine. And maybe, yours too? Unfortunately, in 2015, Dave suffered a fatal cardiac arrhythmia while he was running on a treadmill. For anyone, the sudden demise of a spouse is indeed an irreparable loss. Yet, anybody’s guess is that an educated and accomplished COO like Sheryl would have been able to ‘more than competently’ handle all decisions including financial ones, despite the sudden upheaval in her life. I wonder if I would be able to. How about you? Would you be able to handle the financial decisions that impact your life and those of your dependant’s ‘if’ life puts you in a spot where you need to? If you are reading this, you probably are well educated yourself, and maybe have had or still have a good job. Despite your education and career, do you make decisions on ‘where’ to invest and ‘how much’ to […]

Communication made easy… follow these simple tips

Communication made easy... image of two people sitting and having an argument.

Image Courtesy: Life11 The word ‘Communication’ comes from the latin word “commūnicāre, meaning “to share”. And we have enough digital platforms to share our thoughts, opinions and messages. We do not have to express because the virtual world does it for us. Every emoticon is unique and global too. No language barrier there and no translations required. However how effective is virtual communication. Do we understand? Do we get misunderstood? Does the message reach across? Digital platforms and social media are a huge advantage but let’s accept the fact, that with virtual communication people become less expressive. Because there is lesser human connectivity and so it seems more ‘virtual’ than real. As humans we have been blessed with 5 senses…almost 6. We can most certainly use these 5 senses to communicate. And communicate for real. Here are some tips that could be helpful in making real communication.   Intention: If intentions could be heard, words would not be needed. Often people think that people can read their minds. Ohh if that was true. But one has to speak their mind. By the time the thought changes to words and is spoken, the message loses its essence. So intention to speak is important. If one has thought that a communication has to be made, one will find words to speak. Words just need to be expressed not buried.   SMS- mode: what this means is to keep the conversation short and simple. Whether it’s a presentation, board room meeting, lecture or […]

Networking

image of humans standing in a circle holding hands... networking

Image courtesy: Pixabay The animal kingdom lives in herds. I have often wondered if the animal species was born with the innate wisdom of collectivism or they realized over a period that much more could be accomplished if we stick together than leading solitary lives. In modern parlance the same trait translates to networking. A network as we understand it is a group of people bound by a common goal, interest or ideology. Technology has made us more connected than ever. Today there are networks for all genres of people-single, married, weight watchers, vegans. We all want to belong somewhere and understand that there is much to gain from collective wisdom and experience. Networking is not only for the not so well known. Even the who’s who of the world are associated with organizations/societies like the Freemasons. From US presidents and senators, to CEOs and even notable Indians like Motilal Nehru and Swami Vivekananda were reportedly members of the Freemasons. Freemason members claim that the society gives them a sense of belonging and helped shape character. However, networking does not always have to be about following the herd so to say. We are all capable of creating our own herds. One of the not so often mentioned way of creating a herd is either to develop a skill that makes you stand out or to do something notable that is acknowledged by people, that catches their attention. One example that shines out today is that of Mumbai based lawyer Afroze […]

Get over Work-life balance… Work-life integration is more realistic

Work-Life integration - image of 3 blocks reading family, play, work

Image credit: Flickr Is your mobile phone next to you as you read this? Yes? Then, chances are that you also begin and end each day by checking the emails and messages on your mobile. Checking the mobile phone for work-related emails, messages and updates all through the day (and even when you get up in the middle of the night) is the new norm. After all, it is quite impossible to meet the boss’s expectations to be ‘on top of things’ if you aren’t connected to work. So is it time to get over the idealistic concept of ‘work-life balance’? I think so. The concept of ‘Work-life balance’ puts work and life at odds with each other, each to be achieved at the expense of the other. Not being able to achieve the ideal ‘work-life balance’ makes us dissatisfied. Often, ‘work-life balance’ seems archaic in a hyper-connected, VUCA world that demands us to be integrated with work like never before. Instead, what is more realistic is – ‘work-life integration’. Because work and life co-exist. Attending official calls even after working hours is a trade-off to the flexibility of taking your kids along with you to work whenever it is required. Work-life integration provides a sense of control to handle both work and life’s various demands simultaneously. In fact, work-life integration is happening all around us. You are likely to have witnessed working parents respond to their emails as they wait to pick up their kids from school. And, the […]

Tips for Sustainable Blogging

Image of a girl with laptop, notebook and tea.. writing - Tips for Sustainable Blogging

Image courtesy: Futurdigitalnomad Rajeshwari Vijayanand is the face behind Raks Kitchen. Ever since I left my home for work; my ultimate destination for any recipes is her blog. The step by step pictures which she posts for all recipes helps beginners to understand the nuances of cooking in no time. Being a successful blogger for more than ten years she opens up about the secret of sustainable blogging.   It’s been a decade into blogging. How did it start?   I have never tried cooking nor was interested in entering the kitchen before marriage. After I got married, my mom in law took care of cooking. When I came to Singapore, I had no other choice but to Cook for my family. That’s when I started exploring Internet for recipes and it all began by just recording my recipes online instead of writing down in my diary as a handwritten cookbook. My blog was more like my cookbook online.   There are so many food bloggers, what makes your blog unique?   When I started blogging, there were not as many blogs like it is now. Especially for south Indian everyday cooking. Since I was keen about measurements and good outcome of a recipe, I guess my readers developed trust in my recipes. I was one among very few who started posting recipes with detailed step by step pictures, which made my blog unique and a huge success.   How and when did blogging change into a profession?   After […]